Design lead for advisor-facing experiences within Salesforce and Thrivent’s financial planning platform, driving product vision and system scalability across multiple teams.

Led UX for Apollo’s enterprise onboarding experience across self-serve and sales-assisted paths, improving user activation and increasing trial conversion by 300%. Focus: PLG, enterprise SaaS, and developer tools.

Impacted by layoffs. Led design for Twilio’s data and trust initiatives, creating dashboards that gave customers visibility into data usage and billing, and co-leading trust-based security tiers that improved compliance, fraud prevention, and message deliverability.

Re-architected Lever’s role based access model (RBAC), securing $2.4M in ACV and driving 75% adoption within 3 quarters. Led design strategy for our GDPR self-serve portal, protecting data across regions and generating $1–2M in retention revenue.

Growth design lead focused on experimentation, adoption, and data-driven product loops. Launched “Anomalies and Forecasting” beta feature tested by 900 customer accounts, achieving 17% active engagement through in-app prompts. Drove adoption of anomaly detection, with 800+ of Amplitude’s 2,400 paying customers actively using the feature in workflows post-launch.

Redesigned RepairPal’s core repair cost estimator, enhancing clarity and usability for digital car repair diagnosis, leading to a 27% increase in funnel completion.  Enhanced the post-estimate user experience and trust signals, resulting in a 31% increase in appointment conversions.