Where people meet AI, I design the path forward.
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Amateur Titanic historian and ex stand-up comedian. The Titanic sank due to bad luck, but people died due to bad design. Change my mind.
I’m passionate about ethics, sustainability, and justice. I get excited by products that emerge from good ideas, created by good people, to do good in the world.
Design is often dismissed as “nice to have”, until it’s too late, and you’re left with 20 lifeboats for 53% of your passengers. Beyond the tech bubble, design is a lever for empowerment, change, visibility, human connection, and ensuring there’s a lifeboat for everyone.
I’m a self-taught designer who followed heart over credentials. Without money for a college education, I carved my own path; experimenting across industries and even working at Uber and Postmates in their early days before finding my way into product design.
I'm a native Floridian, where I spent the first 19 years of my life in Tampa, Florida. I feel blessed to have grown up surrounded by an abundance of spanish moss, beautiful beaches, the world-famous Cuban sandwich, and plenty of alligators. I spent the next 10 years of my life in San Francisco, where the city lights, bay bridge, cheap beers, Dolores park, Giants baseball games, dive bars, and crashing random start-up happy hours shaped my 20's.
With over 15 years in the tech industry, I’ve built a deep understanding of the complexities and challenges involved in creating lasting impact. I've seen enterprise orgs fail, unicorns be born, and start-ups IPO. The ones who pushed the big button on NASQAD's stage or reached profitability were the ones who poured attention and energy into the talent that came through their doors.
Carefully building a culture centered on collaboration, communication, kindness, and curiosity is what makes the difference between good and incredible, because at the end of the day, the work is only as strong as the team that builds it together. "Go faster alone, go further together."
Design lead for advisor-facing experiences within Salesforce and Thrivent’s financial planning platform, driving product vision and system scalability across multiple teams.
Led UX for Apollo’s enterprise onboarding experience across self-serve and sales-assisted paths, improving user activation and increasing trial conversion by 300%. Focus: PLG, enterprise SaaS, and developer tools.
Impacted by layoffs. Led design for Twilio’s data and trust initiatives, creating dashboards that gave customers visibility into data usage and billing, and co-leading trust-based security tiers that improved compliance, fraud prevention, and message deliverability.
Re-architected Lever’s role based access model (RBAC), securing $2.4M in ACV and driving 75% adoption within 3 quarters. Led design strategy for our GDPR self-serve portal, protecting data across regions and generating $1–2M in retention revenue.
Growth design lead focused on experimentation, adoption, and data-driven product loops. Launched “Anomalies and Forecasting” beta feature tested by 900 customer accounts, achieving 17% active engagement through in-app prompts. Drove adoption of anomaly detection, with 800+ of Amplitude’s 2,400 paying customers actively using the feature in workflows post-launch.
Redesigned RepairPal’s core repair cost estimator, enhancing clarity and usability for digital car repair diagnosis, leading to a 27% increase in funnel completion. Enhanced the post-estimate user experience and trust signals, resulting in a 31% increase in appointment conversions.
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