I led UX design for Lever’s first self-serve GDPR compliance portal—helping customers manage privacy at scale. This work reduced legal risk, cut support burden, and drove $1–2M in retention revenue by making complex data policies actionable and transparent.
GDPR (General Data Protection Regulation) transformed the expectations global companies had around data privacy — requiring products to give users more control over their personal data, and organizations to demonstrate compliance in real time. For enterprise clients, data governance wasn’t just a nice-to-have, it was a legal and operational requirement tied directly to renewals, security reviews, and platform trust.
To meet that need, I led the design of Lever’s first self-serve GDPR portal, a centralized experience that transformed compliance from a support-driven burden into a trusted, built-in product capability. The work gave customers full control over their data retention policies and privacy workflows, while reducing risk for both users and the business.
I led the end-to-end design of our GDPR portal, translating legal, technical, and user needs into a scalable, productized experience. The solution needed to meet strict compliance requirements while remaining intuitive and self-serve for non-technical users.
Through customer interviews, compliance audits, and shadowing support workflows, I identified three key themes that shaped the solution:
We launched a self-serve GDPR compliance portal built directly into the Lever platform, giving customers full control over how personal data is retained, deleted, and governed across their candidate lifecycle. The experience was designed to balance legal rigor with usability — supporting compliance without slowing teams down. Key functionality included:
Together, these features gave our customers what they’d been asking for: a scalable, trustworthy way to meet compliance standards — without submitting a single support ticket.
This project helped me bridge legal risk and user experience through systems-level thinking. Rather than bolting on compliance, I embedded privacy into the product experience — not just to check a box, but to build trust at the system level. The work deepened my understanding of designing for edge cases, legal ambiguity, and the invisible forces shaping enterprise decision-making.
I led the design of Apollo’s first enterprise self-serve funnel, enabling teams to demo, trial, and upgrade without needing sales intervention.