An empathy-driven, human-centered approach coaching. There's no one-size-fits-all framework used to help you meet your goals. After 10+ years of design experience, from enterprise to "UX team of one", we'll work together to understand, refine, and apply your unique strengths (aka "Design Superpowers") to do all sorts of stuff.
I wrote The Product Designer's Interview Guide with one clear goal: to help designers ace their interviews. Within 72 hours of its release, the playbook hit 600k downloads. My inbox overflowed with designers eager to refine their career strategies—diving into the what, how, and why of their journeys.
But what stood out most wasn’t just the strategy—it was the human experience.
The stories you’ve shared with me about rejection, self-doubt, sleepless nights prepping, career stagnation, imposter syndrome, fear, and the stress of supporting your loved ones reminded me of the emotional journey we all face as designers.
Tom’s right. In interviews, you could be nailing every technical detail of your design process, but if you can't communicate your ideas clearly and connect with your audience, it just won’t stick.
You’ve got to know your audience: their perspectives, concerns, priorities—everything. Tailoring your responses to different people, in different roles, at different companies (all looking for slightly different things!) is an art. And it takes a lot of practice.
I get it, the job search can be exhausting and discouraging. It can feel like a never-ending loop of applying, interviewing, getting rejected, and starting over. But you don’t have to do it alone.
Learn the most impactful and relevant talking points for each phase, while strengthening your presentation and storytelling abilities, allowing you to capture (and communicate) the full depth of your work.
Every week, thousands of talented designers get rejection emails that leave them wondering, “What just happened?” The truth is, it’s not always about skills or experience. Design, unlike more quantifiable roles, doesn’t have a clear-cut definition of what makes someone “great.” This lack of clarity means we’re often left guessing what companies actually want—and that guessing game can be frustrating.
When we don’t get feedback, it’s hard to know what we could have done differently. It’s confusing, and sometimes it even makes us doubt our own worth. Without understanding how others view meaningful design, we struggle to showcase our value. And that’s a cycle we need to break.
My services are all about helping you shine, not handing out guarantees. I’m here to coach and mentor you, boosting your potential to its fullest—while I can’t promise a job offer, I can definitely help you feel more prepared and confident.
My approach is all about nailing your interview strategy so you can navigate the unpredictable world of design hiring. With so much variation in job titles, levels, and responsibilities, it’s no wonder there’s a huge gap in how companies evaluate design talent. I’m here to help you bridge that gap, showcasing your unique skills and creativity in a way that stands out.