I'm a product design strategist. I craft product experiences that lead to better outcomes for end-users and our digital world, through a blend of creative thinking, business strategy, and product mindset.
Years of experience across tech verticals
Collectively retained through design work
I’m an impact-driven designer with 9+ years of experience, mostly in SaaS, specializing in product-led growth. I craft informed design solutions that not only prioritize user needs but also consider the bigger picture—like market trends, economic conditions, and company goals—to make sure every decision is both user-friendly and business-savvy.
I'm currently leading the Digital Advisory Experience portfolio at Thrivent. In tandem to work, I write for UX Collective and various Medium publications. IÂ offering coaching in addition to mentoring incoming product designers through Out in Tech's university program. Most recently, I've become interested in learning more about dark UX patterns and sustainable UX/UI.
Prior to Thrivent, I led Apollo GraphQL's PLGÂ &Â onboarding, leading to a 55% increase in engagement, a 44% increase in user graph creation, and a demo experience accounting for 30% of new onboards. My role was "T-shaped" -- stretching partnerships horizontally across marketing, developer experience, and sales.
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I've led business critical projects that have significantly reduced churn amongst key customer segments, retaining millions in customer retention revenue. @ Lever I led the creation of custom roles (RBAC) worth $2.4mil in ACV, yielding a 57% customer retention rate, and generating $1.2Mil+ in revenue retention within 3 quarters of release. 🥳
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I’ve built more fun stuff like data portals @ Twilio, tiered account security, machine learning analytics tooling and data viz @ Amplitude, interactive/digital car repair estimator tooling, and much more.
Professional work and detailed case studies
Content build to enable design without paying 100 million dollars.
Educational and op-ed pieces published through UXÂ Collective and UXÂ Bootcamp (Medium).
It's true, McKinsey's quarterly report states "companies with the best financial returns have combined design and business leadership."
I'm a strategist focused on bridging product and business value. I aim to find that sweet spot between what the company needs and what the user wants, with the flexibility to adapt when needed. IÂ strategically address market forces, economic conditions, and company objectives so design outputs focus on business realities. Â
I work horizontally across teams, ensuring the solutions we implement make sense to customers across the entire platform, not just one product line. In addition to product, sales, marketing, front-line, and service teams play a critical role in your users experience.
Siloing departments undermines the performance of the business.
I lead with empathy. We must put ourselves in the shoes of customers in addition to understanding the problem through the perspective of our product/business counterparts.
Understanding the customer journey first and foremost enables the creation of experiences that not only solve the problem but offer innovation. This involves understanding your product architecture so customers can navigate complexity with ease.
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