I'm passionate about design strategy, operations, and continuing to drive change in our world one pixel at a time through user-centered approaches.
Get in touchI have 7+ years experience, mostly in SaaS and a specialty in product led growth. In tandem to work, I mentor for designed.org and Out in Tech U. I strongly believe in outcomes over output, creating value at the market, company, product, and team levels. I currently lead design efforts at ApolloGraphQL, collaborating across teams to drive growth and adoption.
I've led business critical projects that have significantly reduced churn amongst key customer segments, retaining millions in customer retention revenue. I led Lever's access model (RBAC) initiative in response to a high-demand customer request, representing $2.4MM in annual contract value. Instrumental in both identification and implementation, I introduced custom roles as our solution, yielding a 57% customer retention rate, generating over $1.2MM in gross revenue, and achieving a 75% adoption rate within 3 quarters of release. In Q3 of 2023, the executive leadership team conducted a poll amongst Lever’s strategic customers, showing that 100% voted RBAC as the most valuable feature.
I managed confidential customer data, developing a self-serve GDPR portal for users to oversee data collection and storage practices in compliance with their region. This initiative resulted in generating $1-2MM in retention revenue during the MVP phase.
I’ve built more fun stuff like data portals @ Twilio, tiered account security, machine learning analytics tooling @ Amplitude, interactive/digital car repair estimator tooling, and much more. Most importantly, I’m a huge Swifty (Taylors version).
Professional projects I've worked on throughout my career.
The creation of custom roles in Lever. This was a high-demand customer request, representing $2.4MM in annual contract value. My solution grossed over $1.2MM in revenue retention within 3 quarters of release.
I developed a self-serve GDPR portal for users to oversee data collection and storage practices in compliance with their region. This initiative generated $1-2MM in retention revenue during the MVP phase.
An informative, transparent, and accessible end-to-end home buying experience that empowers users regardless of their purchase phase, increasing engagement and conversion through these tools.
A way for users to diagnose car problems entirely online with beginner friendly tools, providing transparent repair estimates alongside our certified shop partners that honor our quotes.
An enterprise level, machine learning tool, that empowers users to quickly uncover and understand meaningful fluctuations within their data when it deviates from their expected query results.
I offer design consultation, project partnership, and freelance based work on an ongoing basis. Just ask!
Partnering with a strategic designer enables customers to reach their "a-ha" faster through frictionless and intuitive experiences, increasing your activations, engagement, and retention.
Drive your profits and mitigate losses through product led growth strategy. Run experiments, iterate quickly, and push solutions that drive the highest ROI for your business.
Enhance product effectiveness and appeal to users to inform and improve product experiences. Know what your customers want and need to influence product and reduce risk.
Break through roadblocks and bridge perspectives. Reach alignment quickly on project goals, outcomes, feature prioritization, north stars, and more via a multitude of creative approaches.
Researching and understanding your personas is key to forming a strategic vision that clearly communicates the value-prop to your target personas and stakeholders.
Enable your teams to build strong, scalable foundations that seamlessly integrate each project milestone. Let's make your long (and short) term goals a reality.
Reviews from managers, design partners, mentees, PMs, managers, engineers, and co-founders i've worked with.
Why spend weeks aligning on data points, goals, or desired outcomes when a well-facilitated workshop can achieve the same, if not better, within hours. I've led stakeholders and leadership to agreeable and confident decisions that move entire teams forward in minimal time, from roadmap item prioritization, feature phasing, highest value drivers to focus on within product, branding language, and more.
I champion for outcome over output. Data points from my project case studies will show the same. With 1 project netting $1.2MM in retention revenue in the first 3 quarters, and another netting between $1-2MM in ARR alone in MVP, these are just a few examples of how my design strategy has positively ($$) impacted business.
Us hippies call it intuition, the tech world calls it product sense. Whichever you think of it as, I actively ask questions, seek information, and challenge ideas when appropriate to ensure we, as a team, are pushing the right solutions for our users direct needs.
I believe in creating a team culture that inspires and motivates those around me. I host happy hours, holiday events, trivia, virtual escape rooms, and more. Below is an example of a Halloween event I hosted for our team with surprise frog hats.
Summarized results from design / product initiatives I led. These metrics represent measurements used to directly tie design impact to product and business outcomes.